Adobe Mobile Challenge 2011

This website was created for the 2011 Adobe Mobile Challenge which challenged developers to create a mobile AIR application using a pure AS3 project or the Flex framework. The application could be a game, a productivity application, a lifestyle app, an artistic experience... any kind of engaging application.


For those who developers who participated, this was a challenging, yet fun contest. I arrived at the 2011 Adobe MAX Convention excited to be in Los Angeles. I had just completed a cross-country move from Baltimore using a local moving company, Von Paris Moving & Storage. And these expert Baltimore movers really made my move so easy. In Baltimore they helped pack all my household stuff, and then the long distance moving crew helped unpack it at its final destination. No need to spend days packing and unpacking. Instead I was off to the convention which was only about a half hour away. Having watched MAX keynotes online before, I was particularly excited about attending these in person. Word spread among the attendees that it was going to be best to sit right in the middle of the theatre. There was some debate among my friends about whether there would be a 3D element to the intro. It turned out that the intro sequence was incredibly realistic digital video merged with a live violin/dance sequence, played over three enormous screens. At two points I honestly thought the background was real from my vantage point near the sound desk. It was amazing to see in person. I managed to attend a decent number of sessions spanning the new Touch Apps, Flash Builder and Flash Player, AIR, large-team workflows, Facebook apps, among others. It was enlightening to listen to leading lights in the community speak in person about things they are passionate about. It helped me learn much better than watching videos or reading articles although it was a bit overwhelming considering the amount of information. My first two weeks in Los Angeles in 2011 were really memorable, considering the move, my new neighborhood, being in CA, and attending the Adobe MAX conference.

Jump ahead ten+ years.

I am still in CA, but boy, a lot has happened in the meantime. Four more years of Obama, the four years of Trump, the Covid 19 pandemic, the Jan 6 insurrection by Trump followers who believed the BIG LIE, the horrendous withdrawal mess from Afghanistan, the start of the war in Ukraine, the mass shootings that seem almost weekly, the Supreme Court destroying Roe versus Wade, the devastating weather we have been experiencing here in California, as well as throughout the US...well I could continue, but life goes on, doesn't it?

One positive outcome from an initially sad recognition of my brother's drinking getting out of control a couple of years back, is that he now has complete control over his drinking. He didn't join AA or go into a residential rehap. He didn't follow any of their 12 step programs My brother rejected the concept of having a chronic relapsing brain disease. But he did acknowledge that he needed help, which to my way of thinking was an enormous first step. I came across a site that offered a program that included all the support and tools to ensure that a person have the best chance at achieving success! When my brother signed up to start his journey with the LifeBac program, one of their experienced providers did a brief assessment to find out which of their two craving-fighting medications, baclofen or Naltrexone was best suited to his needs. The prescription medication, balofen, in his case, was delivered every month. He also was assigned a LifeBac coach who specializes in guiding the person through the LifeBac program. My brother's coaches provided one-on-one support to empower him to change his drinking habits with initially a weekly appointment which could be reduced or increased depending on the person's needs. The program also has an In-app for drinking and medication management, as well as access to an anonymous 24/7 community forum. If you want to learn more about how to stop drinking you should go to My brother still drinks, but the craving is gone. He has also started therapy to unravel the undelying causes. I won't say that the program was a piece of cake. Baclofen, the anti-craving med my brother was on requires titration. It must be titrated up and down when starting and stopping to minimize the risk of side effects. I had never heard of Baclofen, but it is the drug of choice in France to treat those with AUD. My brother was motivated, but you hear so many stories of failure, particulary with 12-step programs. Our whole family is relieved that his drinking is now under control. What a nice bright spot to bask in when you consider all the other things that are going on.



How to Participate

This challenge is open to all the developers who live in the European Union. First, you need to develop an AIR mobile application with or without the Flex framework. It can be a game, a pure artistic experience, a lifestyle application, or even a productivity application… there’s no restriction except that it be a useful and interesting app. If you have already developed an application, you can submit that as well. You are not forced to create a new exclusive AIR application for this challenge. When you feel confident with the quality of your application, submit it using this form. (submission goes to Adobe)

The Adobe jury will then check the quality of your application. We are looking for useful and original apps. For this stage, you can submit a video of your app, an APK file, or even screenshots. If the Adobe jury finds your application to be up to scratch, they will send you a notification by email and you will be eligible for the last stage where you can publish your application on the Apple Store, on the Android MarketPlace and on the BlackBerry App World. Once your application is approved by the three market places, you’ll become an official finalist in the competition. Your application must be approved on the three market places before the 1st of September, 2011 in order to be eligible to win.

The prizes are listed on this page. Keep in mind that not just the overall winner gets a prize! Top prize is a trip to Adobe MAX in Los Angeles, California. Other prizes include Adobe Creative Suite software.



We’ll review your application, and within the next 24 hours and send you a notification by email to say if you have made it to the next round. If we believe your applications has met the criteria, then you just have to publish your application on the Apple Store, the Android marketplace and on the BlackBerry App World, to get a chance to win the prizes.



+ Should I develop a new application for this challenge, or can I submit an application I’ve already published on various market places ?

You don’t have to develop a new application for this contest. Feel free to submit a mobile AIR application you have already developed. You just need to make sure that the application is available on the Apple Store, the Android Market and the BlackBerry AppWorld by September 1st, 2011.

+ What level of quality are you expecting ?

We added a”quality validation” step to avoid poor quality apps. Poor quality apps are applications that are not usable or of poor quality For instance, we won’t accept a “Random Generator” application, or just an animation of a frog running from the left to the right. If you publish a game, it has to be fun and usable. If it’s an app, it has to be usable. We don’t expect a 100 screens application, but if you publish a to do-list app, it needs, for example, to be able to create some tasks, save them and delete a task once achieved. That’s a basic requirement, but that’s also what makes a quality app.

+ What is the due date ?

Your application must be available on the three market places by the 1st of September, 2011. Be careful, some markets such as the Apple Store, require a few days to approve an application. Keep this in mind. Don’t publish your application on the 31st of August. The jury will meet on the 2nd to download and judge the applications.

+ Do you accept Flex applications only ?

No. You can develop a pure AS3 project using Adobe Flash Pro, Flash Builder, … and package it as a mobile application.

+ As it’s an European challenge, which countries can participate ?

You must be a developer living in the European Union which means: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden or the United Kingdom.

+ Why is it just for European developers ?

This challenge is an initiative lead by the European Marketing team from Adobe. For legal reasons, we can only include countries of the European Union. Hopefully, if this challenge is a success, it might be extended to the rest of the world next year.

+ Can I sell my application on the market places ?

Absolutely, your application can be free or you can choose to monetize it. Just don’t sell it for a 100 euros please.

+ Can you explain the section 7 of the rules ?

Some developers wanted clarification about section 7 of the official contest rules. Our legal department sent us some clarifications:

“The entrant expressly declares that he or she consents to Adobe making the submitted App available to the public. The entrant grants Adobe and downloaders all there to necessary and related unlimited rights, in particular the right of use and the right of duplication.”

This doesn’t mean that you lose your intellectual property or the ownership of the application. Not at all. It means that Adobe can showcase your application at Adobe MAX or on the website without any risk of being sued by the developer of the application. It also means that you cannot sue someone who downloads and uses your application.

“For avoidance of doubt, by entering the contest the entrant acknowledges that Adobe is entitled to develop products containing parts or ideas of the submitted apps, without thereby establishing any rights and claims of the entrants against Adobe.”

This clause is a standard protection for Adobe as it’s a software developer. Imagine that you submit a “Powerpoint like application and that Adobe releases next year a presentation tool (BTW there’s already one on, then you cannot sue Adobe by stating that Adobe stole the idea and the intellectual property of your application as a participant of a contest organized by Adobe.

I hope that these clarifications give you a better understanding of these legal statements. Sorry if some of you were uncomfortable with these legal terms. Don’t worry, the purpose of this competition is to motivate mobile developers and give them an opportunity to showcase their work. If you have any question, fell free to email us

+ Does the application have to be in English ?

It’s not mandatory, but… the big majority of the members of the jury just speak English. If you plan to publish your app using a different language, make sure that it’s easy to use and intuitive enough for an English speaker.


First Prize: Trip to Adobe MAX in LA !

We’re offering the developer of the best AIR mobile application a trip to Los Angeles to attend Adobe MAX in October. MAX is an opportunity unlike any other, where you can discover the latest tools and techniques, connect with potential clients, new partners, and old friends, and be inspired by the brightest minds in the industry. The winner gets a trip to MAX including airfare, hotel and entry ticket. Visit the Adobe MAX website to discover this unique event:

We’ll also reward several applications that excel in certain areas: User Experience, Architecture, Novelty and Usefulness.

The User Experience and Design prize

The jury will also offer a Creative Suite 5.5 Web Premium license to the application with the best User Experience. Three applications with great design will also be rewarded by the jury offering Flash Builder 4.5 licenses.

The Application Architecture prize

This jury also wants to reward the applications that excel at an architectural level by leveraging the technical APIs of the Flash Platform. The most technically impressive application will win a Creative Suite 5.5 Web Premium license. Three applications with great technical features will also be rewarded with Flash Builder 4.5 licenses.

The Novelty/Innovation prize

Innovation is in the DNA of our community, that’s why the most innovative application will be rewarded with a Creative Suite 5.5 Web Premium license. Three innovative applications will also be rewarded with Flash Builder 4.5 licenses.

Usefulness of the product to the user

Mobile applications revolutionize the way people interact with their environment. That’s why the jury will reward the best idea. The most useful mobile application will win a Creative Suite 5.5 Web Premium license. Three others applications that respect this criteria will win Flash Builder 4.5 licenses.

The Adobe Showcase

Adobe will also promote the best mobile applications on the website. It’s a great opportunity for you to showcase your work to the rest of the world.



First of all, thanks to all the participants ! We received 50 submissions from different European countries! The majority managed porting and publishing their AIR apps on the three market places: the Android Market, the Apple Store and the BlackBerry AppWorld. The members of the jury reviewed the applications of different devices over the week-end. The first prize is a ticket to Los Angeles. The author of the application will attend Adobe MAX with the Adobe Evangelists. Then, the four best applications win a Creative Suite 5.5 Web Premium for exceptional achievements. We also wanted to rewarded the best 12 applications that were following the top 5, giving away Flash Builder 4.5 licenses. Drum roll…

The author of this application wins a ticket to Adobe MAX in Los Angeles !!! It’s a very innovative educational application. The technological progress of mankind has always been measured on the nature of his tools . Whole ages were baptized as Stone-, Bronze- and Iron Age – first of all because of the resources used therein. What title would you give todays era? Surely it wouldn’t be easy to find a clear answer to that question.  But it is almost certain that resources are getting scarcer and that the consumer is forced to handle these resources more gently. This trend can already be seen, in the large number of products made from recycled resources.  The app “ÖkoCheck Papier” should help to sensitize the user for his environment and his handling of daily goods.

All the members of the jury were touched by this application for several reasons: the topic, a disruptive UI, very smart use of the tablet devices combined with real paper (augmented reality), neat design.

The BIG 4: Special Prizes

The authors of these applications win a Creative Suite Web Premium 5.5 !!! They scored 2nd, 3rd, 4th and 5th after the jury reviews. Special mentions are assigned for each project on “Design”, “Novelty”, Usefulness”, “Technical”.

LAST.FMON AIR by Patrick Heinzelmann

Finally a decent client for customers on all the tablet devices! Patrick submitted this beautiful app on the very last day of the contest. It was a nice surprise for the jury members who appreciated the nice UI of this application. ON AIR allows you to search or listen to your favorite artists, tracks or albums. Find nearby events and attend events or upload tagged event photos to Flickr linked to the event. On the BlackBerry PlayBook, you can even control radio of the application with the physical button of the device: Play/Pause/Skip(Holding the louder button for some time)/Change the Volume. You need a valid account to enjoy this application.


Press Release

Adobe challenge winner announced
By Creative Bloq Staff September 08, 2011 Web design 

We speak to the winner of the Adobe Mobile Challenge, Alexander Renner, lead on e-learning app ökoChec

This summer, Adobe challenged developers to create an AIR application using a “pure AS3 project or the Flex framework”, and publish it on the Android marketplace, the App Store and BlackBerry AppWorld. The winner would be flown to LA to attend Adobe MAX in October.

The winner has now been announced, with koCheck, by Alexander Renner along with Maximilian Maier, Matthias Mischka and Corbinian Kling, taking the prize. The educational app that aims to “sensitize the user for his environment and his handling of daily goods” was described by juror Mark Doherty, Flash platform evangelist at Adobe Systems, as a ”beautifully designed and optimised info-game”. Platform evangelist Serge Jespers added: “Any application that makes the user more aware about the environment is a winner in my book.”

Renner told .net that the final version of koCheck was almost ready as the Adobe Mobile Challenge was announced, and perfect for his team’s needs: “We’d already coded the whole project with Flash for the iPad and there were only minor changes to do to get a working version for the Android and BlackBerry platforms,” he said.

The original idea was based on a lecture at Ulm University, with the aim being to develop an iPad e-learning app. “We wanted to create a new kind of e-learning experience, by not only using the standard features provided by modern tablets; we wanted to give the user a ‘haptical’ feeling by creating interaction with the topic itself,” explained Renner. “We came up with the idea of sustainability and especially paper.”

With paper being used by countless people daily, the team decided it was a material everyone should know more about; part of the app's aim was to explain what paper is capable of and promote the fact it’s possible to save lots of paper by reusing it or by having better knowledge on when to use certain types of paper. “koCheck is building bridges between the user and the material, by simply asking the user to grab it, feel it and look at it from another perspective. If every user has one or two ‘aha’ moments while using the app, koCheck has achieved its goal,” said Renner.

As for the prize, Renner told us he had to check and recheck the email address, just to be sure it wasn’t a hoax, and he was then shocked, proud and very happy. He is looking forward to the “amazing opportunity to be at one of the biggest conventions in one of the most beautiful cities in the world” and also “the trends and technical knowledge I will bring back home”.